Pak Shuttle Company (Pvt) Ltd, founded in 1964 in Gujranwala, is the largest manufacturer of wooden textile weaving shuttles and loom accessories in Pakistan, exporting to 25 countries. Hashtronics built a modern corporate website for the company and supported it with graphic design, SEO, digital marketing, and performance marketing, helping textile buyers discover the full product range, trust the brand’s six-decade heritage, and get in touch with ease.
Date: July 16, 2020
Location: Pakistan
Design Process
6 hours
Discovery
The discovery phase included business research, competitor analysis, audience study, and a review of the brand’s current online presence.
24 hours
Strategy
The strategy phase covered website architecture, product categorization, brand direction, SEO keyword research, and marketing campaign planning.
40 hours
Execution
The execution phase involved website development, graphic design assets, digital and performance campaigns, and on-page and technical SEO.
Initial Concepts
The challenge
Pak Shuttle has over 60 years of experience and a strong reputation in the power loom industry, but its catalog is large and highly technical, with 12 types of shuttles for different looms (Auto, Toyoda, Sakamoto, Tsudakoma, Picanol, and more) plus accessories like bobbins, picking sticks, and leather items. The key challenge was organizing this range so buyers could quickly find the right product, while also communicating the company’s heritage and export track record in a clear, professional way, and making sure the brand could be found online by textile buyers locally and internationally.
The result is a credible, well-supported digital presence that reflects Pak Shuttle’s legacy and leadership in the industry. Products are organized into clear Shuttles and Accessories categories, the company story and key numbers (65 years of experience, 25 export countries) are presented with confidence, and consistent branding and graphic design carry across the website and marketing channels. Combined with SEO, digital marketing, and performance campaigns, the brand is now better positioned to reach new textile buyers and strengthen its position in both local and export markets.
Responsive
Client Feedback
We needed a partner who could take care of our entire online presence, and Hashtronics delivered across the board. From the website and graphic design to SEO, digital marketing, and performance campaigns, every piece worked together to strengthen our brand. We are now reaching more buyers, locally and internationally, and we truly value their professionalism and commitment.
