Bajwa Industries is a Gujranwala-based manufacturer of steel decorative and street light poles, serving housing societies, parks, hotels, and public sector projects across Pakistan since 2005. Hashtronics built a modern, conversion-focused website and supported it with social media marketing, performance ads, and SEO, helping developers and project managers discover the product range, review completed projects, and request a quote with less friction.
Date: July 16, 2021
Location: Pakistan
Design Process
6 hours
Discovery
The Discovery phase included business research, competitor analysis, and target audience study.
24 hours
Strategy
The Strategy phase covered website architecture, content planning, SEO keyword research, and campaign strategy.
40 hours
Execution
The Execution phase involved website development, social media setup, performance ad campaigns, and on-page and technical SEO.
Initial Concepts
The challenge
Bajwa Industries had nearly two decades of experience and a strong offline reputation, with projects across some of Pakistan’s largest housing societies. The key challenge was translating that credibility online: organizing a wide catalog of street light poles, decorative poles, park and garden lights, and outdoor furniture into a clear experience, while showcasing completed projects and making it easy for large-scale buyers to request a quote. The design needed to feel industrial and trustworthy, yet stay fast and easy to use on both desktop and mobile.
The result is a professional digital presence that matches the scale and quality of Bajwa Industries’ work. Buyers can now browse the full product range, explore landmark projects, and reach the team instantly through WhatsApp and call buttons. Supported by social media marketing, performance ads, and SEO, the brand is now better positioned to reach new developers and project teams beyond its existing network.
Responsive
Client Feedback
Hashtronics has been a complete digital partner for us. They built a website that presents our products and projects professionally, and their social media, ad campaigns, and SEO work have brought us far more visibility and inquiries from developers and project teams. The team is professional, responsive, and always delivers on time.
