Each device has an IP address to distinguish itself from the billions of websites and devices connected to the Internet. HubSpot’s IP address is 104.16.249.5. You can find the IP address of any website by visiting a site like Site24x7 or using Command Prompt on Windows or Network Utility > Traceroute on MacBooks. While you can access a website by using its IP address, most Internet users prefer to use a domain name or go through search engines.