Risen is a fast-growing retail brand based in Lahore, offering supermarkets and cash and carry stores with a wide range of brands, a loyalty program, and an online shopping experience. Hashtronics redesigned and developed the Risen website, giving customers a modern, easy-to-use platform to explore the brand, discover its stores and partner brands, learn about loyalty benefits, and start shopping online.
Date: July 16, 2022
Location: Pakistan
Design Process
6 hours
Discovery
The discovery phase included business research, competitor analysis, audience study, and a review of the brand’s services and branch network.
24 hours
Strategy
The strategy phase covered website architecture, service categorization, booking flow planning, and brand and visual direction for the web.
40 hours
Execution
The execution phase involved website redesign and development, responsive layouts, content setup, and links to the online store and mobile apps.
Initial Concepts
The challenge
Risen is a growing retail brand with multiple stores, a large network of partner brands, a loyalty program, regular events and offers, and an online shop and mobile app. The existing website needed a fresh, professional look that matched the scale of the business. The key challenge was redesigning it so customers could easily find store locations, explore brands, understand loyalty benefits, and jump to online shopping, while still reflecting a friendly, community-focused brand identity across desktop and mobile.
The Impact
The result is a modern, well-organized website that better represents Risen’s position as a trusted retail partner. About, Leadership, Stores Location, Our Brands, Loyalty Program, Surprises, Blog, and Career each have a clear place, and customers can move quickly to the online store and the Android and iOS apps. The redesigned site gives Risen a stronger first impression and a solid digital base for future growth.
Responsive
Client Feedback
Hashtronics understood our vision and gave our website a complete fresh start. The redesign looks modern and professional, and our stores, brands, and loyalty program are now much easier for customers to find. The team was cooperative, creative, and delivered everything on time.
