Smartcut is a Lahore-based salon brand offering men’s and ladies’ grooming, bridal and groom services, professional shoots, and a training academy with City & Guilds qualifications, with 15 branches across Pakistan. Hashtronics designed and developed the brand’s website, created graphic assets, and manages its domain, hosting, and ongoing website maintenance, giving customers an easy way to explore services, check prices, find a branch, and book an appointment online.
Date: July 16, 2022
Location: Pakistan
Design Process
6 hours
Discovery
The discovery phase included business research, competitor analysis, audience study, and a review of the brand’s services and branch network.
24 hours
Strategy
The strategy phase covered website architecture, service categorization, booking flow planning, and brand and visual direction for the web.
40 hours
Execution
The execution phase involved website development, graphic design assets, domain and hosting setup, and ongoing maintenance and management.
Initial Concepts
The challenge
Smartcut offers a wide range of services across men’s grooming, ladies’ beauty, bridal and groom packages, studio shoots, and academy courses, along with multiple price lists and branches. The key challenge was organizing all of this into a clear, easy-to-navigate experience, so visitors could quickly find the right service, compare prices, locate the nearest branch, and book an appointment, while keeping the look premium and consistent with a fashion-focused brand across desktop and mobile.
The result is a polished, well-organized website that matches the style and ambition of the Smartcut brand. Services, prices, bridal and groom shoots, the academy, and branch locations each have a clear place, and customers can book online in just a few steps. With Hashtronics managing hosting, domain, and maintenance, the site stays secure, updated, and reliable, so the Smartcut team can focus on growing the business.
Responsive
Client Feedback
Hashtronics took care of everything we needed online, from designing and building our website to graphics, hosting, and regular maintenance. Our services and booking are now easy for customers to find, and we never have to worry about the technical side. The team is professional, responsive, and always there when we need them.
