The Chaudry family has been a pioneer in the art of tailoring since 1950. Through the years, they have been associated with the clothing business as one of its key players. When our Founder and CEO Waheed Chaudry graduated from Government College Lahore as a young man, it was his father’s heartfelt desire that he receives training as a designer and takes the family trade to new heights. One of his uncles already being an acclaimed menswear designer in London,
Waheed followed in his footsteps and landed in London in 1974. Here, he studied the various aspects of tailoring at institutes like The Tailor and Cutting Academy, The School of Dressmaking and Design, The London Academy of Modelling, and The College for Distributive Trades.